Business plan consulting

IT: using visual “hotzones” for market research among customers

There are many practical and experimental ways nowadays to get the customer’s mind analyzed. This “hotzones” trend lets us all see a much wider scope on how people react and interact with the web and hardware these days. So let’s try to analyze, which marketing researches can employ such a feature? An industry which jumped the bandwagon of that niche first was advertising, public relations and marketing…

Business plan consulting

HR management using Big Data is on the rise!

In our days human resources are the most vital thing that any company, whether it’s working in IT or not, has. Thanks to our modern culture, the value of each employee’s input is highly valuable, and hence becomes a subject for an in-depth analysis and optimization. With big data getting into every field these days, we took it into account as well and tried to incorporate it into our HR and recruiting management methods…

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